In the early 70’s the Shrine became more streamlined in both its Liturgy and Public Relations. This led to pilgrimages arriving to Gibraltar, especially from the UK. Examples of affiliated groups were The Universe Travel Department, The Novena (Redemptorist Magazine) and St. Christopher Tours and others.

Groups arrived at peak seasons so as to coincide with local high-feasts; as in the open-air procession of Corpus Christi, the Feasts of Our Lady of Europe, Our Lady of Sorrows in Catalan Bay. Particularly popular was the Novena to Our Lady of Lourdes. Pilgrimages had to cease due to building developments.

Picture cards and banners were printed.The Shrine’s “Messenger” began –a newsletter that included articles on Marian Spirituality, information on the Shrine and events held therein. To date, an issue has never been missed. A postage stamp was issued with the image of Our Lady of Europe that travelled the world and back. Also more medals were struck by Tanci in Milan, Italy.

A large banner of Our Lady of Europe accompanied pilgrims to Lourdes, Rome, Jerusalem and Fatima. People were fascinated to learn that in such a small place like Gibraltar there should exist such a pride in parading Our Lady to the World.